Options in the Basic section

Step 1 - Settings > The Advanced section > Statistics, SEO and Code >

Options in the Basic section

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Use the commands in this section to add the tracking code necessary for activating Google's services and the SiteMap as well as, in the Professional edition, the robots.txt file.

If you want to know how many people visit your website and how they view it, tick the Enable website hit statistics option, choose the statistics system you want to use and then set some parameters:

Statistics engine: this specifies the statistics engine to use: Google Universal Analytics or WebSite X5 Statistics.

If you choose Google Universal Analytics you must specify:

Tracking ID for Google Universal Analytics: This field is for entering the web tracking code, which you need to start Google's Universal Analytics.

For more information on Google Analytics™ and to open an account, click on the button to access the official site: http://www.google.it/analytics/.

IP Anonymization: Use this command to activate IP address anonymization in the JavaScript tracking code of  Google Analytics.

By default, Google Analytics™ uses the complete IP address of website visitors to give general geographic information in its reports. Upon user request, Google  Analytics™ will mask the IP address by replacing the last part of it with zeroes before memorizing it. This slightly reduces the precision of the geographical reports.

For further information on the IP address anonymization feature in Google Analytics™, refer to the official guide at https://support.google.com/analytics/answer/2763052

If you choose WebSite X5 Statistics you must specify:

Database: select the database from the list of those linked to the project.
Table Name: enter the name of the table in the database where you want submitted data to be added. If the table doesn't exist, it will be created automatically.

If you choose to use WebSite X5 Statistics, you can view the website statistics in the relevant section of the online Control Panel and, if you are using the Professional edition, from the WebSite X5 Manager app.

As well as enabling a statistics engine, you can also choose from the following options:

Automatically create a SiteMap: this is active by default, and the SiteMap will be automatically created and linked.

For the SiteMap to be created correctly, you must enter a valid URL in the WebSite Address (URL) field in the Step 1 - Website Settings window.

Verification metatag for Google Search Console: enter the control meta tag to use the Google Webmaster Central™ tools.

For more information on Google WebMaster Central™ and to open an account, click on the button to go to the official site: http://www.google.com/webmasters/.

Include the robots.txt file: sets up the robots.txt file, which is used for indicating which contents in the site are to be excluded from search engine indexing. By default the instructions in the robots.txt file exclude the contents in some subfolders, such as Admin and Res, from indexing by all robots. You can edit the robots.txt file by hand or paste in new instructions.

For more information on the robots.txt file, click on the button to go to the official site: http://www.robotstxt.org/robotstxt.html.

Automatic heading tag management: this option defines how <h1> and <h2> heading tags are to be handled when the website's page code is created. You can choose from:
H1 for page title: if the title, or extended title, that was given to a page when creating the map, has been made visible (see Text Style), this is used for the <h1> tag.
H1 for heading and H2 for page title: the <h1> tag value is taken from the page title that is followed by the website title, separated by a hyphen (<h1> = "Page Title -  Website Title"). The <h1> tag is added to the page code and linked to the heading in the template. The page title, or extended title, is also used in the <h2> tag.

If the <h1> and <h2> tags cannot be handled automatically, and if you want to handle subsequent heading tag levels (remember that there are 6 levels, from <h1> to <h6>), you can do it manually. Insert the titles using the specific Title Object or, alternatively the Text Object or HTML Code Object options.


Best practices:


How to use Google Webmaster Central™


How to monitor website performance with services such as Google Analytics™


How to work with the Title Object


How to write and use the Robots.txt file


How to create and link the website's SiteMap

Further information:


Search engines and SEO optimization