When a customer completes an order, it is important that he receives confirmation of his order, so he can check that he has given all the correct information and consult the details on how to make the payment.
It is also important that the customer is told when his order is actually dispatched and that it contains the information necessary for receiving the purchased products.
WebSite X5 automatically writes both the order confirmation e-mail and the order dispatch notification e-mail, for both physical and digital products, taking necessary details from the order itself.
An order confirmation e-mail is made up as follows:
Introductory text |
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Description: |
This is the text at the beginning of the e-mail. It should thank the customer for his order and summarize the contents that follow. |
Example: |
Dear Customer, Thank you for choosing our products. Below you will find a summary of your order, including your purchases, invoice data, shipping data and your preferred method of payment. |
Specified in: |
In Shopping Cart | Sending order, after choosing Order confirmation email, in the Header Text field. |
Customer details |
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Description: |
This part of the e-mail repeats the invoice data that the customer entered in the order form. |
Specified in: |
The order form can be defined in Shopping Cart | Customer Details. |
Order summary |
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Description: |
This is a table that summarizes all the products that have been ordered: it gives the product quantity, partial total and total order value. |
Specified in: |
The table is created automatically, according to the order. |
Payment method |
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Description: |
This section must give the customer precise instructions on making the payment, according to the method he selected. |
Example: |
For "Bank Transfer": Payment must be in favor of: XXX YYY ZZZ Following payment, please forward us the order number and accounting copy of the Bank Transfer operation. |
Specified in: |
In the E-mail message section of the Payment Type window. |
Shipment method |
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Description: |
It should summarize the selected shipment method and give, if possible, indications on when and how the goods will be delivered, and any other information that may be useful. |
Example: |
For "Express Delivery Service": Shipment via Express Delivery Service. The goods will be delivered within 1-2- working days. |
Specified in: |
In the E-mail message section of the Shipping Type window. |
Closing text |
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Description: |
This is a standard paragraph containing the appropriate formal phrases for closing the e-mail. |
Example: |
If you have any queries relating to this order, please do not hesitate to contact us. Yours faithfully, Company Name |
Specified in: |
In Shopping Cart | Sending order, after choosing Order confirmation email, in the Footer Text field. |
The order dispatch notification e-mail for physical products is composed in the same way as the order confirmation e-mail: you can indicate a specific Header Text and Footer Text (in Shopping Cart | Sending order).
The order dispatch notification e-mail for digital products is composed in a slightly different way, as follows:
Introductory text |
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Description: |
This is the text at the beginning of the e-mail. It should thank the customer for his order and summarize the contents that follow. |
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Example: |
Dear Customer, Thank you for choosing our products. Here are the links for downloading the products you have ordered. |
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Specified in: |
In Shopping Cart | Sending order, after choosing Processed order email - Digital products, in the Header Text field. |
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Order summary |
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Description: |
This is a summary of the purchased products. The following information is given for each one:
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Specified in: |
The list of purchased products is created automatically according to the order:
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Closing text |
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Description: |
This is a standard paragraph containing the appropriate formal phrases for closing the e-mail. |
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Example: |
If you have any queries relating to this order, please do not hesitate to contact us. Yours faithfully, Company Name |
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Specified in: |
In Shopping Cart | Sending order, after choosing Processed order email - Digital products, in the Footer Text field. |
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Like all the e-mails that the Program composes and sends automatically, the order confirmation and order dispatch notification e-mails have the graphic style defined in E-mail layout.
The order confirmation and order dispatch notification e-mails are also sent in text format.
Best practices:
