Advertising Message

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Advertising Message

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This window shows the commands for including an advertisement either just on the Home page, or on all of the pages in your website.

The advert can be an image or an animation, displayed in a specific position on the page, and which has a link to a "Landing page". A landing page is a normal website page, but you have to study its contents carefully as it is supposed to convey a specific message to visitors, encouraging them to fill in a form, make a purchase, etc.

Click to expand/collapseReference: Commands for including adverts

If you want to add an advert, you must first select the Show the Advertising Message option.

You can choose the Message Type from the following items:

Advert: a notice, in the form of a picture or animation, is displayed in a corner of the page, to attract the visitor's attention: when the mouse moves over it, the advert or news is displayed.

Show ads in a box: this advert is shown in a box in a specific position on the page, in the foreground over the page contents.


Show ads in a horizontal bar: the advert is displayed as a banner along the top of the browser window, above the contents of the page, or at the bottom of the window superimposed over the page contents.

Cover message: the advert is displayed as a full-screen picture. The picture is adapted to the size of the browser window, so that it fills it completely. Clicking on any part of the picture activates the link associated with it: the cover picture disappears when the scroll button (added automatically) is clicked, or the page is scrolled manually, and the page contents appear in its place.

So, if you choose Advert you must work on both the notice and actual message, whereas if you choose Show ads in a box, Show ads in a horizontal bar and Cover message, you just need to work on the message.

The options for defining the Advert style of the Advert are:

Image File: this specifies the picture or animation to be used to attract the visitor's attention. Click on the triangle on the button to open a library of pictures and animations, or click on the File selection button to search for the graphics file (in .JPG, .PNG, .GIF or .WAX5 format) in one of your offline folders.
Position: this indicates where the notice picture is displayed: Top Left, Top Right, Bottom Left or Bottom Right.
Effect: this sets a display effect for the notice picture.
Repeat Effect (sec): this specifies the number of seconds after which the effect is repeated.

The options for defining the Message style of the Advert are:

Image File: you can specify the graphic file (in .JPG, .GIF or .PNG format) or the animation file (in .WAX5  format) containing the advert you want to add. You can look for the picture you want to use in the Online Library, which you can open by clicking on the button, or in files on your computer by clicking on the File selection button.
Effect: this sets a display effect for the message picture.
Link: you can specify the link (usually to the Landing Page) that is to be activated when a visitor clicks on the advertisement. Click on the button to open the Link window where you can select the action and relative options.
Entrance Sound: you can import an audio file (in .MP3 format) that you want to be played when the advert is on view.

What is a Landing page?

The Landing Page is the page a visitor "lands on" after clicking on a link or an advertising banner. It must be created so that the visitor immediately finds the information he wants, without having to navigate elsewhere in the website.

This concept can best be explained with an example: you decide to publish a banner to advertise the sale of a particular article. Only the essential information is given in the banner, but it is enough to arouse the visitor's interest. Taking him to the website's Home page would be counter-productive because it is too general and he would waste time navigating through the website to find more information on the particular article he has become interested in. You risk losing a potential customer! So, the best thing is to create a new page with a simple layout that gives all the necessary information on the advertised article, including how to buy it.

You usually have to create a specific landing page but, if it is well done, it is worth the trouble because it guides the visitor to the objective of the banner (that of making a purchase, in this case).

For the Show ads in a box you only have to define the Message style. The options are the same as for the Advert, plus the following options:

Position: you can specify where the advert is to be displayed in the browser window. The choices are Center, Top left, Top right, Bottom left and Bottom right.

Also for the Show ads in a horizontal bar you only have to define the Message style. In this case, you cannot specify an effect and the options that differ are:

Position: you can specify whether the advert's banner is to be displayed at the top of the page, before the contents, or at the bottom of the page, superimposed on the contents.
Background Color: you can choose the color for the banner's background.

Again, you only have to define the Message style for the Cover message. In this case, you cannot specify an effect or audio on opening, and the specific options are:

Scroll button: this defines the graphics of the scroll button that is added automatically at the bottom of the cover picture to reveal the page contents. You can click on the arrow in the field to select an image from the library, or click on the button to import the graphic file (.JPG, .GIF, .PNG.) containing the image you want to use.
Background Color: this sets the color for an overlay filter to be applied to the page contents. This filter gradually fades as the cover picture is scrolled up.

Whichever Message Type is chosen, the following options are available in the Display Mode box:

Visible in: this option displays the website map in a new window and you can indicate which pages the advert is to be shown in.
Valid from / Expires on: you can use the calendar to indicate the date and time of the beginning and end of the period that the advert is to appear for in the website pages.
Show after [sec]: this option defines the interval of time between opening the page and displaying the advert.
Show this message only once: if you select this option, the advertisement is only displayed once, when the page is opened for the first time (the next time the website is visited, the advertisement will be shown again).

If you want to create a banner that presents your policies for protecting users' rights, it is more appropriate to use the specific commands in the Privacy and Security window, rather than the commands in the Advertising Message window.


Best practices:


How to include adverts in your website