Use the options in this section to define a series of values that are necessary for correct page optimization:
| ▪ | Page Title: give the page a title that differs from the one in the website Map. |
The name given to the page in the website's Map is kept in the navigation menu; the Page Title given here is displayed as the page's title when the page is displayed online.
In the Home Page, the title is not displayed in the Page, but you can still specify its Page Title: the title is always used in the menu, while Page Title is used to create <title> tags in the Page’s HTML code if you haven’t activated the Tag 'Title' option.
| ▪ | Tag 'Title': the field where you’ll enter the title that will be inserted as the value of the <title> tag in the Page's HTML code. |
If this option is not activated, the Page Title is automatically reproduced as the value of the <title> tag.
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It’s useful to be able to differentiate between the text inserted as Page Title from the Tag 'Title' text. In fact, the former should be written with the Page's readers in mind, and should be compelling; the latter, instead, should be composed with the intent of optimizing the Page for Search Engines, using the keywords you intend to rely on. |
| ▪ | Tag 'Description': the field where you’ll enter the description that will be inserted as the value of the Description meta tag in the Page's HTML code. This text is generally used by Search Engines to create the snippets seen in the SERP (Search Engine Results Page): to be effective, it should be concise and meaningful. |
| ▪ | Tag 'Keywords': the field where you will enter the keywords (each separated with a comma) that will be inserted as the values for the Keywords meta tag in the Page’s HTML code. Search Engines will use them for indexing. |
| ▪ | File Name: you can specify the name of this page's HTML file. |
Unless otherwise specified, the default name of the HTML file is the name given to the page in the website's Map. Use short and meaningful names so that the address is simple and easy to remember. It will also help improve search engine indexing. This option is not available for the Home page.
