Options in the Structured Data section

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Options in the Structured Data section

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Structured data is metadata, meaning data that is used to describe other data. This metadata must be inserted into the pages' code in order to provide additional information which Google uses to:

classify and better understand their contents, and therefore provide more pertinent results to search queries;
enrich the SERP by displaying search results in the form of rich snippets, rich cards, and knowledge graphs instead of plain blue Links.

To proceed, start by making sure that the Add Structured Data option has been enabled.

This allows the program to extract a series of information and insert structured data into the pages which relates to elements including: blog articles, products in the online store, videos, etc.

WebSite X5 inserts structured data into the pages using the JSON-LD programming language, which is the most widely used format as well as the language Google recommends.

Meanwhile, you can also use the options available in this window to add information that will be translated into structured data about Local Businesses like stores, bars, restaurants, and companies. More specifically, the fields to complete in the Business or Organization section are:

Logo: import the image file you want to use as your company's official logo. This file must be in .JPG, .PNG, or .GIF format and measure at least 112 x 112 px.
Name - Address - City - Province/State - Post Code - Country - Telephone - E-mail: Google may be able to find this information itself, but you can make sure everything is correct by entering it yourself.

In the Recommended Properties section, you'll find other options for managing data which will help you complete your Business's online profile:

Images: you can add one or more images of your Business.
Opening hours: specify your Business's opening hours and keep them up to date to provide useful, accurate information to your customers.



Read the guides:


Structured Data: what they are and why you should use them


How to use the Logo structured data


How to use the Local Business structured data