Writing for the Internet isn't the same as writing for something that is going to be printed: the Internet has different characteristics, such as the support used for displaying text (the screen of a computer or mobile device), how the text is read (on a computer this is more of a quick scan than the concentrated reading of a book) and a potentially unlimited number of alternatives (think of how many sites deal with the same subject).
To attract the attention of visitors, entice them to read your website and persuade them that you have something more to offer, the text you write must be suited to online publication. What you write must be interesting and to the point. Divide the text into short sentences and paragraphs so that it is easier to read and less heavy to look at. Pay particular attention to the formatting you adopt: use bold, italics, titles and subtitles, etc. with care and coherency.
Visitors are more attracted to websites that have been carefully thought out: nothing is more likely to deter a visitor from returning to a website, or continuing its navigation, than text full of spelling mistakes, an unattractive layout, complicated reading, and so on.
After these brief, but important, considerations on Web Writing, WebSite X5 helps you write your texts using a built-in editor, and provides you with all the formatting commands you will need. Texts that have been created with other programs can be added with simple copy and paste operations.
What's more, WebSite X5 lets you create a text to be displayed in tabs: a practical and useful way of organizing information in small spaces such as web pages.
The commands for creating a text object are described in the following sections:
|▪||Content (this section, which is available in the Professional edition, corresponds to the editor in the Evolution edition.)|
The main advantage of using the Title Object is that it simplifies heading tag management (from <h1> to <h6>), thus improving content structure and, consequently, page optimization.